Brand value has always depended on relating to the target audience. However, sometimes they get it all wrong because of advertisements crossing certain thematic limits. A similar situation has happened with Lady Gaga's make-up brand, Haus Laboratories, which has deleted a video advertisement of one of its latest products. The reason behind the deletion is the "triggering" nature of the video.

source https://www.newsbytesapp.com/news/entertainment/lady-gaga-s-make-up-brand-criticized-for-triggering-ad/story

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